What MY CLIENTS Are Saying
Jerry is a rare gem of a freelance writer- a combination of critical factors that is incredibly rare to encounter and that is prized in the world of B2B freelance writing. He possesses a very positive, can-do attitude and a willingness to try new things after receiving some basic guidance. His ability to take a stab and then course correct based on client feedback was a lifesaver and time saver for our organization. In addition, his openness to working with a variety of formats, and his friendly receptiveness to constructive criticism and recommended edits, and his proactive recommendations for fresh angles made Jerry an absolute joy to work with. He delivers work on time and to specifications, and asks the right number of questions to get the job done. There are a number of campaigns and projects we completed that simply never would have been completed had he not been a member of our extended team. I highly recommend Jerry for any writing project.
Jerry was a great partner to our editorial team at Edelman for a long-term project with our national healthcare client. He was proactive with presenting new ideas, delivered work on time — even over nights and weekends — and was always receptive to feedback. He was extremely reliable and delivered the highest-quality work during a critical time for our business. I would highly recommend him for any project.
Jerry worked on internal communications initiatives for Blue Cross and its subsidiaries for two major projects — an enterprise-wide rebranding effort and an office relocation for several hundred employees.
After quickly familiarizing himself with complex healthcare concepts and industry developments, he played an instrumental role in developing a range of communications assets — web content, internal memoranda and presentations, town hall talking points, and corporate executive letters and announcements, to name a few.
He worked both independently as well as with inter-agency teams, in every instance developing assets that exceeded our quality expectations while meeting very demanding timelines.
Jerry is a tremendous creative asset, and he would enhance any corporate marketing, advertising or PR initiative. I recommend his services enthusiastically and without reservation.
Jerry has been instrumental in helping us build marketing content and thought leadership that fits our new brand and messaging, and our expanded portfolio.
Jerry is a pleasure to work with and I highly recommend his services. He quickly grasped the complexities of our business and clearly and concisely communicated this in speeches that were thoughtful, conversational and superbly written. He’s also highly professional, meets (often exceeds) deadlines and would be a tremendous asset to any client.
Blue Cross & Blue Shield
Jerry has been a truly invaluable resource for our Marketing communications. From revamping stale brochure copy to creating video scripts, Jerry’s creativity, enthusiasm and attention to detail have resulted in consistently great print pieces, digital collateral and videos. I highly recommend Jerry to anyone in need of a quick-thinking, creative and reliable writer.
Jerry did a wonderful series for us on biking across America. He had pitched the idea, and frankly got the gig because we were impressed by his comedy background. We were looking for articles that provided a new, hip approach, and were entertaining, and his columns certainly fit the bill.
Jerry has been creating and developing multi-platform promotions and ad campaigns for our Fortune 100 clients. He writes everything from proposals to TV commercials. He’s a very disciplined, modest and talented person. We’ve submitted work that he has executed here and that have won many industry awards — all based on his writing and creativity. From a personal perspective, I marvel at Jerry’s wit and comedic sense and his ability to express himself through his writing. His work is always of the very highest quality.
Jerry has been instrumental in the success of our new website redesign project. This was a massive initiative with three key challenges: It required all-new content crafted in our new brand tone and voice; our solutions are very technical and complex; and our timeframe was tight. Jerry was new to working with our team and our solutions, but he dove right in and got up to speed fast. His professionalism, writing skill and personality were a great fit for us and we are happy to have him working with us.
Harris Tea Company
Jerry, a quarter-back of a copywriter, took our assignment and ran with it! Requiring minimum direction, he tapped his in-depth knowledge and access to industry resources in order to provide us with the sales materials we needed to educate and train our staff. I would highly recommend him for any writing project.
We worked with Jerry Soverinsky to create two thought leadership articles for us at KPMG. The first article was focused on supply chain risk and the second was focused on strategy risk. Both articles were created as innovative thought-provoking pieces for external distribution. Each article was necessary to help us promote new services and ultimately drive additional revenue for the firm.
Jerry is a great creative talent who is motivated to achieve his client’s objectives. He does research on the topic and was able to present our approach/services in an edgy and appealing way. He seeks to understand the topic, audience and content in order to meet our objectives. Jerry is easy to work with, flexible in his approach and takes feedback well. I highly recommend Jerry and plan to use his services again in the future.
Jerry possesses an irreverent, out-of-the-box, hilarious writing style rivaled by few I’ve ever encountered. During my time editing the National Lampoon magazine, he was always my go-to writer. Whenever I needed a comedy piece written quickly, reliably, creatively, and most important, FUNNY, I called Jerry. He nailed it on the first draft almost every time … His pieces were consistently among the funniest published.
One of my primary deliverables was to redesign our ancient website (last updated in 2006 or something insane like that!). I fully embraced the assignment – in fact, I’ve never wanted to makeover a website more in my life. And it was no small undertaking.
Given my lack of staff (uh, that would be zero), I knew one thing for sure: I needed a really strong SEO writer – fast. That’s when I met The Amazing Jerry Soverinsky. (Yep. He’s a superhero with a pen – and here’s why…)
Jerry takes complete ownership of his assignments; soup to nuts. He asserts himself as a full partner in the project and engages with the client to identify a clear path to meet strategic objectives. Jerry takes service to the next level with his attention to detail, reliable follow-up, and lightning-fast delivery. More important, he provides near-perfect (and clever) messages nearly every time (I believe this is his superpower). I am delighted with his work and hope to partner with him again!
Jerry picked up our project after a disastrous start by an agency that hired someone impersonating a copywriter. We were out of time and running out of budgeted dollars. Jerry’s work was on time, on target and really well done. Jerry interacted with the wide variety of personalities within our department and met all their copy needs as well as pleased our executive team. First copy in 15 years that wasn’t wordsmithed by the VPs! Next time we need copy written, Jerry will get the call.
Tourism Québec has worked with Jerry Soverinsky to produce a travel video … [and] web campaign to entice consumers to travel to Quebec.
Mr. Soverinsky’s professionalism, diligence, and energy made the projects run smoothly and achieved our goals. His sense of humor made working with him a joy. I would welcome the opportunity to work with him again and highly recommend him to anyone seeking a writer of high caliber.
Jerry has been a great creative resource for our team. His understanding of legal concepts and ability to distill complex concepts and nuanced messaging into engaging copy has helped us drive client engagement and generate positive brand awareness. He works diligently with minimal supervision and always delivers before the deadline. I recommend him for any project where senior-level writing talent is needed.
I’ve had the pleasure of working with Jerry on many writing projects in the past few years. Rarely can you credit one writer with being good, fast, and reliable; you can with Jerry. As an incredibly type-A person, I always appreciate Jerry’s ability to deliver content on time, every time. He’s got a beautiful way with words and an enjoyable sense of humor to top it all off. He’s skilled at writing articles, penning scripts, and passing along the occasional dad joke. I highly recommend Jerry to anyone looking for a home run.